Controversy in Hollywood: Lisa Kudrow criticizes the use of artificial intelligence in ‘Here’
The release of ‘Here’, an adaptation of Richard McGuire’s comic, has sparked mixed opinions on its plot and technique, as well as on the intensive use of AI to digitally rejuvenate its protagonists, Tom Hanks and Robin Wright. This technological approach has been praised as a breakthrough in cinema by some, but has also faced criticism, particularly regarding its potential impact on actors and the industry as a whole.
### Lisa Kudrow: “Endorsing and approving AI”
In a recent interview on the Armchair Expert podcast, Lisa Kudrow expressed concerns about AI in ‘Here’. The actress believes that this technology not only poses a threat to established actors but also to emerging talents. She questions the implications of AI on the job market and what role will remain for humans in a world where machines can replace traditionally human skills.
### Tom Hanks: “A path to interpretive posterity”
On the other hand, Tom Hanks sees AI as a pathway to his acting legacy. He envisions a future where his image and performances can endure long after his death. Hanks acknowledges the advancements in deepfake and generative AI, emphasizing that even without his physical presence, these recreations will maintain a high level of realism that could potentially deceive the audience.
### A volatile landscape for the industry
The controversy surrounding ‘Here’ reflects a broader debate on the impact of AI in Hollywood. During recent strikes by unions like SAG-AFTRA and WGA, one of the main topics of discussion was the role of AI in audiovisual productions. While progress has been made in negotiations, many experts and industry figures, like Kudrow, express concerns that the measures may not be sufficient to address the rapidly advancing phenomenon. Ethical and practical questions arise, from image ownership to the right to work in an environment where machines could potentially dominate.
As the film industry embraces technological advancements, opinions on the use of AI will remain divided. While some see it as a natural progression towards the future of cinema, others, such as Lisa Kudrow, view it as a threat to creativity, diversity, and the essence of interpretive art. The debate on AI in Hollywood is just beginning, and its impact will be felt both on and off the big screen.
