Ford teases return of beloved model as electric vehicle, following Mustang
Ford is set to unveil a major announcement on August 11 regarding the future of its electric vehicles, calling it a true “Model T moment.” The company is aiming to launch an innovative, powerful, and affordable electric vehicle. Recent clues suggest that the upcoming vehicle may be named “Ranchero,” a name trademarked by Ford for use in electric pickup trucks.
Following a familiar strategy, Ford has been resurrecting iconic names from its past to promote its electric future. The success of models like the Mustang Mach-E and the F-150 Lightning has shown the effectiveness of this approach. With the Ranchero, Ford is expected to continue this trend, promising to deliver revolutionary electric vehicles made in the United States.
The Ranchero name, last seen on U.S. roads in 1979, has a unique history as a vehicle that blurred the lines between a car and a truck. Competing with the Chevrolet El Camino, the Ranchero quickly gained popularity among various demographics, offering both style and practicality.
Embracing Symbolism with a “Model T moment”
Ford is drawing on its historic success with the Model T to symbolize its new electric vehicle strategy. Just as the Model T revolutionized personal transportation in 1908, Ford aims to recreate that breakthrough with electric vehicles. Bringing back the practicality and charm of the car-truck hybrid, the electric Ranchero could offer a blend of work and play in a market where utility and affordability are key.
