Google Veo 3 is inundating YouTube with AI-generated viral content.
The Impact of AI-generated Content on Social Media
Wake up, darling: the new viral video generator with AI has just been launched. This time, it’s not stealing the spotlight, but Veo, presented on Tuesday during . As expected, the audience wasted no time in testing how much chaos this new system could unleash, and the results have been chaotic, to say the least. We’ve seen everything from completely disconnected content, , , to . And the list goes on.
However, there’s a type of content that keeps appearing over and over again, and it can’t be described in any other way than clear: AI-generated garbage, and a very specific variety. For some reason, it seems like everyone is determined to make Veo endlessly produce videos in the style of the emptiest YouTube content. The worst part is that the system is surprisingly good at it. Don’t believe me? Here’s the evidence.
Viral videos without soul… but quite convincing
Is this 100% convincing? Not at all. But at first glance, most people wouldn’t notice the difference if they’re just mindlessly scrolling through their social media feeds, as we all do. Unboxings no longer entertain you? Don’t worry, there are also AI-generated versions of “street interviews” to make you laugh (or cry). Sorry, “hawk-tuah” girl, but now it’s time for singularity to capitalize on viral fame.
“Google Veo 3 realism just broke the Internet yesterday.”
“This is 100% AI”
“10 wild examples:
1. Street interview that never happened”
Once again, Veo’s creations are not perfect, but they’re not as easy to distinguish as fake. And there’s more bad news: not even Twitch-style content is safe. One of the most unsettling examples is a simulated “picture-in-picture” style stream of Fortnite, with gameplay and all. I use quotes for “Fortnite” because it’s not the real game, but an AI-generated representation of how it’s supposed to look.
What if this is just the appetizer?
I don’t want to sound alarmist. In the grand scheme of things, AI-generated content for YouTube, Twitch, or TikTok is not going to hurt anyone, at least not directly. But it also doesn’t paint a promising picture of what lies ahead with generative audiovisual production. If there’s one thing we don’t need more of, it’s filler content. Social media, even without AI intervention, is already full of noise, which seriously makes us think about the real impact this flood of fake videos will have.
I might end up with “AI-generated egg” on my face, and these tools might turn out to be a turning point for authentic creators, as Google intends by presenting Veo as its “AI filmmaker.” But I have my doubts.
Measures are urgently needed before this gets out of hand
At the very least, if video generation is going to become massive, we need security measures. As harmless as this digital garbage may seem, the ability to create convincing videos should not be taken lightly. There is enormous potential for misinformation and propaganda, and if something as simple as applying watermarks to videos created with Veo 3 can help mitigate that, then we should do it now.
For now, we have to accept this explosion of content generated with Veo 3 with a spoonful of molasses because the amount of absurd videos is just beginning. And this, most likely, is just the appetizer.
