The dead internet becomes reality: AI amplifies noise and redefines trust
Since Mary Shelley introduced Frankenstein to his creature, modernity has grappled with a recurring fear: this anxiety resurfaces with AI-generated content. The rise of AI-controlled accounts raises the question of whether the dead internet is becoming a reality. Social networks are saturated with bots, comprising almost half of the traffic, imitating successful patterns. The focus must shift to filtering, verification, and traceability to address the responsibility for circulating information. Self-reinforcing cascades and the susceptibility paradox highlight the evolution and influence of messages in dense networks. The importance of ethics, transparency, and responsibilities is underscored in the era of advanced AI assistants. The key lies in clear labeling, auditable systems, and accountability.
