Meta reintroduces political content on Instagram.
Instagram’s New Year’s Resolution: More Political Content
Instagram’s New Year’s resolution appears to be geared towards increasing the presence of political content on the platform. Adam Mosseri, the head of Instagram, has announced that political content will now be included in recommendations, coinciding with Donald Trump’s potential second term as president.
A Change in Strategy
In a recent update, Mosseri shared that users will no longer need to actively opt-in to view political content. Instead, political content will be recommended by default, with the option to adjust the exposure level. This shift represents a departure from Instagram’s previous approach and standard operations.
Meta’s platforms have experienced a notable rise in political content in recent years, prompting the company to adapt its policies in order to maintain user engagement and drive revenue. This strategic change signifies a move towards embracing political content, potentially leading to a more politically charged atmosphere on the platforms.
