From rejection to legend: How a “no” turned Honda into a global icon
In post-war Japan, a young engineer named Soichiro Honda saw his dreams dismissed by Toyota. He decided to create his own path, leading to the history-changing creation of Honda motorcycles. Overcoming setbacks, including war and disasters, Honda founded the Honda Technical Research Institute in 1946 to provide cheap transportation. His practical vision led to the creation of the popular Honda Super Cub in 1958, marking the ultimate leap in Honda’s success. Today, Honda manufactures motorcycles globally and serves as a reminder that success comes from resilience and determination.
