A sales presentation reveals new details on plan to listen to your devices and show you ads.
Cox Media Group has been pitching a new targeted advertising tool to tech companies that uses audio recordings from smart devices in homes. The tool, called “Active Listening,” claims to capture real-time data by listening to conversations and behaviors to target consumers. The use of artificial intelligence to collect data on consumer behavior online is also mentioned.
Concerns have been raised about the legality of such practices, as most states have laws restricting recording someone without their explicit knowledge. Cox Media Group has partnerships with major tech platforms like Google, Amazon, and Facebook, but it’s unclear if any of them are involved with this specific advertising tool.
Google has removed Cox Media from their advertising program due to legal concerns, while Amazon denied any involvement with the “Active Listening” program. More information is needed to understand the full extent of these partnerships and potential legal implications.
