November 5, 2025

Factorio: The Game That’s Got Elon Musk and Top CEOs Hooked

Factorio, developed by Wube Software, is a strategy video game focused on building factories and optimizing processes. Set on an alien planet, the game has captured the attention of CEOs like Elon Musk, who considers it an inspiration for his own projects, and Tobias Lütke from Shopify, who promotes its use among his employees. Factorio is not just a game, but a tool for learning about efficiency and resource management, core values in the business world.

What is Factorio and why does it attract entrepreneurs?

In Factorio, players take on the role of an astronaut who crashes on an unknown planet. The goal is to survive by collecting resources and building an industry capable of launching a spaceship. Starting with basic tools, the player progresses to develop complex production chains. The game allows users to manage resources, build automated machines, and learn about optimization and problem-solving, an experience that Musk and other business leaders find fascinating.

Elon Musk and his fascination with efficiency in Factorio

Elon Musk has shared his interest in Factorio on social media, stating that he applies the game’s lessons in his daily life. For Musk, the process of building factories in the game mirrors the challenges of his companies like SpaceX and Tesla. His focus on efficiency resonates with Musk himself, who constantly seeks to innovate in his industrial projects.

Factorio as an educational tool in the business world

Factorio has also caught the attention of other entrepreneurs, like Tobias Lütke from Shopify, who finds it beneficial for his team. In a podcast, Lütke mentioned that the game simulates the construction of supply chains, a key skill at Shopify. According to Lütke, Factorio “gamifies” the optimization process, leading to a deeper understanding of logistics and efficiency.

Game Scenes from Factorio

Evolution and continuous support

Factorio continues to grow thanks to the support of its developers. With the recent 2.0 update introducing new planets and industries, the game keeps offering new experiences to its community, providing new learning opportunities in management and efficiency.

Factorio has become a cultural phenomenon in the business and technology sectors. From Elon Musk to Tobias Lütke, many leaders see the game as a way to train important skills for management and optimization. With its focus on efficiency and educational potential, Factorio emerges as a video game that goes beyond entertainment, helping to develop skills that are essential in the business world.

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