AppleTV+ aims to compensate actors according to the viewership of their films.
Apple and Other Streaming Companies Considering New Compensation Model
Proposed Changes to Compensation Model
Apple and other streaming companies are exploring the idea of changing the compensation model in the entertainment industry. The proposed system would involve talent, such as actors and production staff, receiving compensation based on the performance of the movie on the company’s platform. If a movie attracts a large audience, the creators would receive significant bonuses, whereas if the viewership is lower, the payment would be less substantial.
Details of the New Model
According to Bloomberg and industry insiders, Apple has been in talks with talent representatives to introduce this new compensation model. The model would include bonuses of varying sizes, determined by a “points system” based on factors such as the number of viewers, watch time, and the program’s cost relative to its audience size. Creators with top-performing shows could potentially earn up to $10.5 million per season.
Industry Response and Concerns
Other companies like Amazon and Netflix are also considering implementing similar points systems for compensation. The streaming industry has been facing disputes over compensation, with recent strikes highlighting the inequality in pay. While the proposed models aim to better align performance with compensation and encourage higher quality content, there are concerns about the transparency and trustworthiness of streaming companies in implementing these new payment structures. Artists and industry professionals are cautious about sudden cancellations and lack of communication from these platforms. Requests for comments from Apple, Netflix, and Amazon on these developments have not yielded immediate responses.
