Technology

Report: ChatGPT Potential to Power iPhone’s AI Chatbot

4 years ago Arturo Editor

Apple is currently in discussions with regarding the utilization of the startup’s AI technology to enhance certain features on the upcoming later this year, as reported on Friday. This development follows reports from about a month ago indicating that Apple was in talks with Google about incorporating . The company that secures the contract stands to potentially establish a leading position in the field of artificial intelligence.

Apple’s Plans and Challenges

Apple’s upcoming event is approximately six weeks away, during which the Cupertino-based company is anticipated to introduce a range of new generative AI features for its iPhones. Bloomberg notes that Apple is engaging with Google and OpenAI to enhance these generative AI capabilities for the iPhone. Additionally, IOS 18 is projected to integrate AI features developed internally by Apple; nevertheless, the tech giant has encountered difficulties in keeping up with the competition. Apple has not yet made a final decision on which partner to collaborate with, according to the report.

Implications of Potential Partnerships

Throughout 2023, Apple was noticeably absent from the AI dialogue and is now anticipated to make its initial foray into generative AI around mid-2024. Essentially, Apple is entering the arena belatedly. Sources suggest that the company faced internal obstacles in developing a product akin to ChatGPT. Employees indicate that an in-house AI chatbot named Apple GPT falls behind current leading models in the market. Nonetheless, Apple recently halted other projects to redirect its focus towards generative AI endeavors.

By collaborating with Google or OpenAI, Apple could potentially sidestep significant pitfalls experienced by ChatGPT and Gemini in launching their respective AI chatbots. Notably, still abstains from generating images of individuals months after Google opted to pause the feature. Nevertheless, Apple might become more reliant on a competitor by outsourcing its AI to Google or OpenAI.

A partnership with Apple could confer a substantial advantage to the AI provider that secures the deal. For OpenAI, this collaboration could mean aligning with Microsoft and Apple, thereby attaining a dominant position in the AI sphere. As for Google, it could represent a chance to rejuvenate confidence in Gemini’s AI following a somewhat lackluster debut.