Goodbye to Cheap Ad-Free Netflix: If You Don’t Want Ads, You’ll Have to Pay Much More
The price of watching Netflix without ad interruptions has quietly but significantly increased. The platform has removed its basic ad-free plan, leaving users with a choice: pay more or settle for ads. This move, far from isolated, reveals a common strategy among streaming platforms.
The end of the basic plan: fewer options, more spending
Until now, Netflix offered a basic ad-free plan for 7.99 euros per month. Starting September 1, this plan is no longer available. Users will have to choose between a standard plan with ads for 6.99 euros per month or a standard plan without ads for 13.99 euros per month.
Netflix without ads is no longer affordable
This move significantly raises the cost of accessing ad-free content. The “luxury” of no ads now costs a minimum of 13.99 euros per month. The premium plan, with 4K and up to four simultaneous devices, remains at 19.99 euros.
A strategy that surprisingly works
Despite initial backlash, Netflix’s strategy seems to be effective. The company announced reaching 94 million users in ad-supported plans, showing a notable growth in acceptance of ads for lower prices.
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