November 4, 2025

Amazon Unveils Rufus, the New AI Shopping Assistant, in Europe

Discover Rufus: The Revolutionary Shopping Assistant

Rufus is not just another virtual assistant – it is a game-changer in the world of online shopping. Designed by Amazon, Rufus is on a mission to revolutionize the way we shop by providing personalized recommendations, product comparisons, and expert advice. Unlike traditional assistants, Rufus goes above and beyond to ensure that users make well-informed purchasing decisions.

How to Use Rufus to Elevate Your Shopping Experience

Interacting with Rufus is a breeze. If you’re one of the lucky few in Europe who have access to the beta version, simply open the app, click on the assistant icon, and ask away. Whether you’re curious about the best headphones on the market or need to know if a jacket is machine washable, Rufus has you covered. By tapping into Amazon’s vast database and user reviews, Rufus ensures that you receive accurate and relevant information every time.

Rufus: The Future of Shopping

While Rufus is currently only available to a select group of users in Europe, its potential to transform the shopping experience is undeniable. By leveraging cutting-edge technology and user-generated content, Rufus is paving the way for a more efficient and personalized shopping journey. With Rufus by your side, finding the perfect product has never been easier.

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