November 4, 2025

Is SEAT’s Future in Jeopardy? Say it ain’t so for Ibiza and Arona!

Griffiths sounds the alarm: Ibiza and Arona in danger

SEAT SA CEO, Wayne Griffiths, is worried about the impact of new tariffs on electric cars from China on the future of Ibiza and Arona. The SUV Cupra Tavascan, made in China, now faces a hefty 20.7% tariff increase, pushing its price up to €62,000.

An economic conundrum: protection vs. jobs

These tariffs were meant to combat unfair competition from subsidized Chinese brands in Europe. However, Griffiths argues that this move is hurting companies like SEAT, which also manufacture in China. The financial strain could force SEAT to downsize its conventional vehicle range and potentially lay off workers to stay afloat.

SEAT’s plea to the European Union

Griffiths is not calling for a complete halt in Ibiza and Arona production, but rather a significant reduction to comply with environmental regulations. SEAT is working with European lawmakers and the Spanish Government to find alternative solutions that won’t cripple the company financially. The future of SEAT hangs in the balance as they navigate this challenging situation.

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