Latin America emerges as a leading global tourism destination, exceeding European cities.
        The Surprising Choice of San Miguel de Allende
Every year, travelers around the world choose their favorite destinations and reveal trends that even experts find surprising. This time, a Latin American city has surpassed giants, becoming the favorite of thousands of people for its cultural atmosphere, charming architecture, and unparalleled hospitality. What is this gem that few expected to see at the top?

Charm that Goes Beyond the Visual
According to the prestigious “World’s Best Awards” survey by Travel + Leisure magazine, thousands of readers voted for their favorites, taking into account factors such as cultural richness, gastronomic offerings, quality of tourist services, and the warmth of the locals. This year, the big winner was a city in the heart of Mexico that combines history, art, and living traditions in every corner: San Miguel de Allende.
Located in the state of Guanajuato, this city has become a magnet for tourists looking for more than just pretty postcards. The Parish of San Miguel Arcángel, with its neo-Gothic silhouette, stands as a visual icon of the city, while sites like the Sanctuary of Jesus Nazareno in Atotonilco, declared a World Heritage Site, add an unparalleled spiritual and historical depth.
A Cultural Leadership that is Consolidated
San Miguel de Allende is not only visually appealing. Travelers also highlight its vibrant artistic scene, local craft workshops, galleries, fairs, and cultural events. The experience is completed with top-notch and the warm and personalized treatment provided by its residents, something that tourists often value more than any monument.

A Triumph for Cultural Tourism
Rome (Italy): eternal open-air museum.
Siena (Italy): with its impressive medieval square.
Porto (Portugal): a mix of history and wine flavor.


This recognition confirms that the essence of the most valued destinations lies not only in their monuments or infrastructure, but in their ability to excite and connect with those who visit them. San Miguel de Allende represents the perfect combination of tradition, art, and humanity.
Su coronación no es solo un orgullo para México, sino también una señal clara del creciente protagonismo de América Latina en el escenario turístico mundial. Quizá, en esta joya cultural escondida, el viajero moderno ha encontrado justo lo que buscaba: autenticidad.
