El truquinho secreto de Elon Musk para enriquecer e transformar o mundo
Elon Musk is, in many ways, a mix of entrepreneurial audacity and futuristic vision. It’s not just about his most well-known companies or his immeasurable fortune, but a method that reveals as much about his character as it does about the direction he chose for his businesses.
How he chose the problems that led him to the top
Musk began his journey not with an obsession for money, but with the conviction to solve challenges he deemed vital for humanity. From clean energy to space exploration, he sought sectors with the potential to transform the future. Tesla was born with the mission to accelerate the transition to sustainable energy; SpaceX, with the goal of making multiplanetary life a real possibility.
This approach allowed him to enter complex industries that were highly appealing to investors and consumers. Choosing global and difficult problems not only gave him visibility but also generated an impact that transcended the economic realm.
Reinvesting everything and betting without a safety net

Instead of securing his wealth, Musk invested nearly the $180 million he earned in founding SpaceX, boosting Tesla, and creating SolarCity. He left no room for personal safety nets.
Analysts interpret this decision as a statement of absolute faith in his vision. Betting everything on his projects not only accelerated his growth but also solidified the perception that he was willing to risk it all for what he believed in.
Total control and long-term vision
Another pillar of his strategy was maintaining decisive control over crucial decisions in each company. This independence allowed him to move forward with ideas that, in other corporate contexts, would have been blocked by consensus.
His focus was always on the long term, even during financial or technological crises. For experts, the combination of ambitious vision, personal risk, and executive control is what turned Musk into a symbol of innovation and one of the richest men in the world.
