The hidden gem of Finland: An exclusive tour showcasing the daily happiness of its residents, featuring saunas and unwavering trust
Finland leads the happiness rankings, offering a tangible experience that goes beyond mere numbers. The country’s streets, forests, and saunas showcase a unique blend of nature, culture, and interconnectedness that shapes its everyday well-being.
Happiness measured on a map

For the eighth consecutive year, Finland tops the happiness rankings. This ranking, developed by the in collaboration with the University of Oxford and , considers various factors such as GDP per capita, healthy life expectancy, perception of corruption, and interpersonal trust. However, truly understanding what makes the nation function in this way requires experiencing it firsthand through travel.
Nature as a compass for well-being
Finland’s landscape, covered by endless forests and lakes, plays a vital role in the well-being of its inhabitants. The abundance of trees and natural surroundings contribute to lowering stress levels and blood pressure, as studies like those conducted by researcher Liisa Tyrväinen demonstrate. Access to private forests is guaranteed by law, allowing everyone to enjoy nature freely, reflecting the country’s idea of shared happiness.
Saunas: the ritual of the essential

Finland’s sauna culture is deeply ingrained in the daily lives of its people. Saunas are more than just a tradition; they are a part of the national identity. The ritual of alternating between intense heat and cold immersion serves not only to purify the body and mind but also to remind individuals of the simplicity of well-being.
Trust as an invisible value

Trust is a cornerstone of Finnish society, permeating interactions at all levels. The strong sense of trust among Finns is evident in their daily lives, from returning lost items to sharing public spaces with a sense of security and harmony.
