November 4, 2025

Editors Provide OpenAI with Their Content to Achieve Top Ranking in ChatGPT Responses

The Financial Times signed a deal with OpenAI to license its world-class journalism for training and information purposes. Axel Springer and the Associated Press also reached similar agreements with OpenAI. OpenAI pays for some datasets while using others for free, raising questions about their selection criteria.

OpenAI’s licensing agreements seem to convey a clear message: we will use your content anyway, so sign an agreement with us or be left behind. Some publishers may also want to solidify a relationship with the next big information distribution channel before it takes over. However, OpenAI seems to be using a significant amount of content from publishers regardless.

OpenAI already trains its AI models in part on publicly available data, which includes content freely available on the internet. A content licensing agreement with OpenAI seems to be the only way for publishers to stay relevant in the AI era. The agreements highlight the issue of AI-generated content using copyrighted material and raise questions about the legality of these practices.

The CEO of the Financial Times, John Ridding, believes that the agreement with OpenAI will expand the reach of their work and offer early insights into how content emerges through AI. However, concerns are raised about the potential impact of AI on industries such as writing, audio, and video production. The use of AI in content creation and training poses challenges to copyright laws and fair use principles.

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