Meta-tests that keep your Instagram hostage with unmovable ads
Meta is currently testing unskippable Instagram ads, much to the dismay of users who are forced to sit through timed ads before continuing to scroll. A spokesperson from the company mentioned that they are exploring formats that provide value for advertisers and will update users based on the feedback received.
Current Trends in Social Media Advertising
Big tech companies like Meta are focusing on maximizing profits from existing users rather than expanding their user base. This shift is evident in the increasing number of ads on platforms like Netflix, HBO Max, Prime Video, and YouTube. The Instagram test reflects a changing landscape in media consumption.
Impact on User Experience
Users are expressing frustration over the new “ad break” feature on Instagram, which interrupts browsing with ads. While the feature is still in testing phase, it highlights the shift towards prioritizing advertisers over user experience. TikTok is also exploring ways to enhance ad effectiveness, indicating a broader trend of social media platforms prioritizing advertising over user engagement.
